School Website
Brand Identity | Responsive Website Design
Conceptualized, art directed the website re-designed every page of the schools website after a rebranding. The staff has skillfully applied the visual language designed for our print publications to our new website, which is our most powerful and only truly global communications platform. They redefined our brand in the process.”Using vibrant photography and typography to further the schools message of We designed the microsite in-house, working with our existing campaign visual identity and creating the look and navigation pathways we would need. design and develop a new website to allow for the quick publication of visually-rich and relevant content, add flexibility that brings audience attention to unique initiatives, and streamlines navigation to guide visitors to grants and scholarship opportunities. The new website provides a robust publishing platform, enabling the Foundation to post news and content quickly. Logical site mapping and user-friendly navigation cues keep site visitors oriented within this information-dense site.
Continuously updated content such as News, Tweets, and Stories gets priority placement on the home page, fulfilling the site’s primary function: to provide timely, comprehensive, shareable information on all matters related to regional philanthropy. The heavily-used Scholarship section’s redesigned interface and improved Search functionality helped to greatly reduced the Foundation’s unclaimed scholarships.
An energetic, progressive vibe reinforces the Foundation brand, furthering audience perception that relevant stories accompanied by powerful photojournalistic images mean Pittsburgh Foundation.
In tandem with design of the Foundation site, we co-branded the websites of affiliated foundations. These partnering foundations maintain independent identities; a shared design aesthetic and similar navigation reinforces the Foundation connection and offers a familiar interface to overlapping audiences.
